A client (who shall remain unnamed) once said, "Well of course you only advertise when business is slow." And of course, he had missed the point by a country mile. If advertising is reactive, even worse, desperate, it will surely disappoint you.
Same goes for PR. If, at best, it’s the occasional announcement, or worse, merely crisis management, then it’s obvious there’s no forethought in the room.
So start with a plan. Make sure it’s relevant to who you are and where you want to go as well as to those you want to bring with you. And understand that through persistent, consistent and cliché-resistant messaging to joe public, you will begin to filter into the topmost spaces of people’s minds. That’s where influence truly begins.
Contact us, and let’s talk about how to achieve your goals.